GangaTV & PinguiTV will be available on digital TV, digital download & streaming services July 19, the channel said in a statement.
The subscription-based service offers a collection of over 300 channels, with a range of genres, with more than 30 million channels.
GangaTV has a dedicated channel for Hindi, English, Telugu, Tamil, Malayalam & Marathi.
A dedicated channel has been launched for Malayali, Tamil and Malayalian.
The channel also has a library of over 5,000 films.
The service has been created with the help of a partnership with Amazon India & Paytm, which will include Ganga streaming & online payment services, among other things.
The service will also have access to online content through Ganga’s YouTube, Vimeo & Amazon Video.
The channel will be launching its first commercial with an ad campaign for Pinguima TV.
It will launch the TV commercial on May 30.