Business Insider/Ramesh Raghavan The Indian film market is still in a state of flux, and it’s not exactly clear how it will look in five years.
The country’s film industry is undergoing some seismic shifts, and the government is stepping in to support the film industry.
But how will the industry look in 2023, 10 years from now?
In the first half of 2018, the Indian government launched a slew of initiatives aimed at improving the country’s cinematic and music industry, including setting up a “Digital India” to promote digital entertainment in the country.
The aim was to help the film and television industries, and also promote Indian films, music and theatre as part of a greater ecosystem.
The government announced that it would launch a Digital India initiative in March 2019, which aims to help “more than 20,000 small and medium-sized enterprises in the film, television and cinema industries”.
“Digital India will aim to drive digitalization across the entire industry, both in the content creation and distribution side, through digital transformation, digital marketing, digital content marketing and other digital initiatives,” the initiative stated.
While the scheme has been rolled out for film, the first priority for the Indian entertainment industry has been to make sure that it has a strong voice in the national agenda.
The country’s government has made a concerted effort to make Indian films the dominant cultural force in the world, and has given it a large, wide berth.
The government has announced plans to boost the Indian films industry with more than Rs 1,500 crore in subsidies, as well as Rs 50,000 crore in investment in the sector.
The Indian films sector has faced a slew, from the failure of the Indian Railways’ Rail Projects Development Corporation (RDPDC) to the recent spate of film boycotts and protest, but it has also faced a number of challenges in the last few years.
First, the government failed to attract foreign investment, a key target of its ambitious Film Finance and Reform Bill.
As of April 2018, only one foreign investment firm had applied for an investment license, and this was only a few months after the government announced its intention to encourage foreign investment in film.
This meant that foreign investors were left with little recourse when it came to making films in India.
This was particularly troubling as foreign films were the only medium of entertainment in India, and they were seen as a major threat to the dominance of the national cinema industry.
The recent protests in the name of freedom of expression led to the formation of the Digital India Alliance in July 2019.
This alliance aims to bring the Indian cinema industry together with the Indian media industry and create a “digital ecosystem” for the industry, which it believes will help to make the country the best film and TV destination in the whole of the world.
The alliance has already raised funds for projects like a film festival to be held in 2019 and a music festival in 2019, and aims to set up a platform for filmmakers to collaborate with producers and actors.
The goal of this platform is to give the cinema industry a platform to connect with the wider Indian society.
A number of major Indian cinema companies, including Bollywood, were among those who signed a letter in December 2018, saying that they wanted to make their films available in Indian cinemas as soon as possible.
But the government, in an attempt to placate the industry and protect its image, cancelled the event and did not allow foreign investors to participate in the festival.
The industry was also left in a difficult position as the government has not provided any incentives for foreign investors, and many foreign investors have turned their backs on the country, which is not an easy situation for the film sector.
A lot of the foreign investments that have come to India in the past five years have been from China, India’s largest film market, but the Chinese have not always been keen to take a position on the film business in India and there have been some instances of interference in Indian films.
The Indian government is expected to make a number announcements in the next few months, including a commitment to encourage the foreign investment and help it gain a foothold in the Indian market.